Sales call recording and transcription
Every sales call holds information: what the customer needs, what bothered them, and why they bought or did not buy. When calls are recorded and transcribed, that information is not lost. This guide explains what you get from recording and transcription, and how to turn it into better sales.
What you get from call transcription
- A short summary of every call, without listening from the start.
- Search across calls: who asked for a quote, who mentioned a competitor.
- A full record on the customer's card in the CRM.
- Proof of what was said when there is a dispute with a customer.
How to learn from your calls
The fastest way to improve a sales team is to listen to calls. Once a week, pick the best call and the weakest call and listen to them together: what worked in the opening, how objections were handled, and where the customer lost interest. That way the whole team learns from your best rep.
Separating business calls from personal ones
When you log calls from an employee's mobile phone, keep them apart: only calls with customers go into the CRM and get a score, and personal calls are marked as personal and are not kept as part of the business record.
What the law says
Recording rules vary by the type of call, by who is recording and by where the other party is located. In the US, rules differ from state to state, and some states require the consent of everyone on the call. Before you start recording calls regularly, check with an attorney what applies to your business and whether you need to tell customers the call is being recorded.
Questions and answers
Are all voice bot calls recorded?
Yes. In ENIGMA Voice Bot, every call is saved with a recording, transcript and summary, and you can listen to it inside the system.
Can I also log reps' calls from their mobile phones?
Yes. Business calls from a mobile phone can be logged, transcribed and summarized into the CRM.
How long are recordings kept?
Recordings are kept in your account, and how long to keep them is your decision.
See it work on your own leads
ENIGMA Voice Bot calls the leads from your file, scores each one from 1 to 5, and keeps the recording and transcript of every call.