Guides
Practical guides on AI voice agents, qualifying leads by phone and running sales calls. Written by the team that builds ENIGMA 360°.
AI voice bot for business: what it is, how it works and who it fits
A plain explanation of AI voice bots for business: what they do on the phone, how you train one, how they differ from an IVR menu and when they pay off.
Read the guideLead qualification calls: how to filter leads without wasting your sales team's time
A guide to qualifying leads by phone: what to ask, how to define a qualified lead, when to hand over to a rep and how a voice bot does the first filter.
Read the guideLead scoring from 1 to 5: a simple method any sales team can use
How to score leads on a 1 to 5 scale: what each score means, what to do with each one, and how to write a clear definition of a qualified lead.
Read the guideAI receptionist for small business: a virtual assistant that answers every call
How an AI receptionist answers your business phone: what it can answer, when it transfers to a person, and how it compares with an answering service and voicemail.
Read the guideHow to write a script for a voice bot: opening, questions, objections
A practical guide to writing a call script for an AI voice bot: what a good opening looks like, which questions to ask, how to answer objections and what the bot must never say.
Read the guideThe best time to call leads: how to find the hours when people pick up
There is no single hour that is right for every business. Here is how to measure answer rate by hour, find the best calling hours for your audience and improve a calling campaign.
Read the guideThe rules of automated calling: what to know before outbound calls with an AI voice bot
An overview of the main US rules for outbound marketing calls made by an AI voice bot: prior consent under the TCPA, the Do Not Call Registry, calling hours, identification and recording. Not legal advice.
Read the guideWhatsApp bot for business: what it does, when it helps and when it gets in the way
A guide to WhatsApp bots for business: which enquiries a bot can close by itself, how to train it, when it should stay quiet and let a person answer, and menu bots versus AI bots.
Read the guideWhatsApp campaigns without getting blocked: the rules that protect your number
Why numbers get blocked on WhatsApp and how to lower the risk: consent, sending pace, warming up a new number, the wording of the message and immediate opt-out. A practical guide.
Read the guideCRM for small business: what you really need, and what only complicates things
How to choose a CRM for a small business: which features are essential from day one, what can wait, how long it takes to get going and how to know the system works for you.
Read the guideWhat an AI voice bot costs: what the price is made of and how to work out if it pays
What the cost of an AI voice bot is made of: call minutes, a phone number, setup and custom work. With a simple way to work out the cost of a qualified lead and compare it with a human rep.
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