How to bring back old leads and inactive customers
A lead that did not close six months ago is not necessarily lost. Maybe there was no budget, maybe there was no time, and maybe nobody ever called back. You already paid for that list, and working through it costs much less than buying new leads.
Why old leads are worth money
- They already know your business.
- Their situation changed: budget, need or timing.
- Some of them bought from a competitor and are not happy.
- You do not have to pay for them again.
Why businesses do not go back to them
Because it is draining: hundreds of numbers, most of them do not answer or are not interested, and reps prefer fresh leads. So the list stays on the side, year after year.
How the bot does it
The bot calls the whole list, reminds each person when they reached out and about what, and checks whether it is still relevant. Every lead gets a score, and anyone who says "yes, now is a good time" goes to a rep with a summary. People who are not relevant are flagged, and the list gets cleaner.
Inactive customers
The same approach works with customers who stopped buying: a short call with an offer or an update, and a simple question about whether you can help. It fits businesses with a loyalty program especially well. See solutions for retail chains.
Questions and answers
Is it allowed to call old leads?
It depends on the consent they gave and how much time has passed. Check with a lawyer, and remove anyone who asked not to be contacted.
What do you do with numbers that are no longer active?
The bot flags them, and the list cleans itself up automatically.
How long does it take to work through a list?
It depends on the size of the list and the number of lines, but the bot gets through large lists much faster than a team.
See it working on your own leads
ENIGMA Voice Bot calls the leads in your file, rates each one from 1 to 5 and keeps the recording and the transcript of every call.